Thinking about SWOT analysis (English Edition)

What's SWOT analysis and how is it done?
This book not only offers explanations of what SWOT analysis is and how it fits into the strategic management process but it also shows how SWOT works in practice. It contains an informative case study example (complete with model answers) as well as several diagrams that help to explain the complexities of this most useful strategic management tool.
Compact and yet rich in detail, 'Thinking about SWOT analysis' has been written with both new and established managers in mind as well as management educators and business studies students everywhere.