This book is about argumentation as the fundamental skill of persuasion. We will study how to hold our line of argumentation in the most effective and convincing way. We will learn how to be systematic, constructive and logical in our speech. We will talk about various persuasion strategies that can be applied in certain situations. We will master the shredding of our opponents’ arguments to bits and defending your point of view.
This book brings together all the experience I have gained over the many years of my training and consulting career. The book reflects the results of my extensive work - more than thousands of training sessions and master-classes for leading Russian and international companies in Russia and the CIS; working with politicians and deputies on pre-election campaigns; consulting managers of leading companies and establishing corporate systems of argumentation during sales and negotiations.
Proprietary methodology, recommendations and strategies will surely help you to build your confidence in communication with any opponent, as well as equip you with the skills of clear constructive argumentation required to achieve your goals. With examples in the book being relevant to each of us, I hope you are set for a useful and entertaining reading journey. If you are ready, I invite you into the fascinating and complex world of argumentation and persuasion...
Nikita Nepryakhin
This book brings together all the experience I have gained over the many years of my training and consulting career. The book reflects the results of my extensive work - more than thousands of training sessions and master-classes for leading Russian and international companies in Russia and the CIS; working with politicians and deputies on pre-election campaigns; consulting managers of leading companies and establishing corporate systems of argumentation during sales and negotiations.
Proprietary methodology, recommendations and strategies will surely help you to build your confidence in communication with any opponent, as well as equip you with the skills of clear constructive argumentation required to achieve your goals. With examples in the book being relevant to each of us, I hope you are set for a useful and entertaining reading journey. If you are ready, I invite you into the fascinating and complex world of argumentation and persuasion...
Nikita Nepryakhin
