2014 is the year that is contributing most to wearable technologies progress.
This book, written by Fabio Lalli and Alessandro Prunesti, will reveal how big companies have been starting to develop or already offers wearable devices that allow users to increase their own experience of a product or service. Connecting people, services, technologies and brands are some of the key words that we are going to talk about further on.
The advantages of using wearable technologies attract customers and businesses at the same time.
This technology allows to control users biometric data through wearable devices that are directly connected to the body or integrated in customer's clothing. The connection of these systems with online platforms, through some specific mobile app, allows to collect, store and share data regarding their personal performances.
From a business point of view, the use of wearable technologies generates enormous amounts of informations that can be used by device manufacturers or services suppliers in order to create services and/or product development activities and implement gamification systems. Their aim is of course to improve and promote the brand experience, strengthen customer loyalty and enhance interactions between users and brands.
The use of these technologies also leads to develop special policies regarding their usage and the data management. This topic will also be analyzed in this book.
Wearable technologies can be applied in almost any context and further on we will give fully detailed and practical examples about companies references and business models.
This book is part of the "We Are Able To" project developed by IQUII and focused on developing solutions, services and technologies that enable users and brands to connect with each other through wearable devices.
This book, written by Fabio Lalli and Alessandro Prunesti, will reveal how big companies have been starting to develop or already offers wearable devices that allow users to increase their own experience of a product or service. Connecting people, services, technologies and brands are some of the key words that we are going to talk about further on.
The advantages of using wearable technologies attract customers and businesses at the same time.
This technology allows to control users biometric data through wearable devices that are directly connected to the body or integrated in customer's clothing. The connection of these systems with online platforms, through some specific mobile app, allows to collect, store and share data regarding their personal performances.
From a business point of view, the use of wearable technologies generates enormous amounts of informations that can be used by device manufacturers or services suppliers in order to create services and/or product development activities and implement gamification systems. Their aim is of course to improve and promote the brand experience, strengthen customer loyalty and enhance interactions between users and brands.
The use of these technologies also leads to develop special policies regarding their usage and the data management. This topic will also be analyzed in this book.
Wearable technologies can be applied in almost any context and further on we will give fully detailed and practical examples about companies references and business models.
This book is part of the "We Are Able To" project developed by IQUII and focused on developing solutions, services and technologies that enable users and brands to connect with each other through wearable devices.
