Weightless wealth

In the new economy it is no longer capital and physical stock that define your company's net worth or provide its competitive advantage. What gives a company its true value are the intangible assets - knowledge, relationships, culture, technology and innovation. 'Weightless wealth' introduces a practical methodology that unlocks the hidden value of intangible assets and helps direct your business to release its full potential. For the first time, there is a way to bridge the gap between your company's core competencies - its hidden value - and its future potential. This book will help the business to - Identify its most important intangible assets and reveal their power; Measure its value and use this for strategic decision making; Reveal the real potential of its intangible assets and benchmark them with other players in the market.