What Were They Thinking?: Crisis Communication: The Good, The Bad, and the Totally Clueless

Some corporations spend millions of dollars on so-called âÂ?Â?crisis communication plans.âÂ?Â? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, âÂ?Â?Wishful thinking is no substitute for a strategic plan.âÂ?Â?Nationally recognized communication coach and four-time Emmy AwardâÂ?Â?winning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Some of the cases and people discussed include: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever; Don Imus: Sometimes saying âÂ?Â?sorryâÂ?Â? is too little too late; Former Attorney General Alberto Gonzales: Authority does not put you above questioning; Bill O'Reilly: Know when to stop defending yourself and save face; Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you; Hurricane Katrina: A natural disaster that led to a larger governmental disaster; The Catholic ChurchâÂ?Â?s pedophilia scandal: Denial wonâÂ?Â?t get rid of the skeletons in your closet. Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?