Important: the first half of the book is in Portuguese, and the second half is in English
Essays about shopper marketing, channels and neuromarketing. For trade and shopper marketing professionals, these essays present beliefs and concepts about the application of neuroscience in marketing as well as about the new model of shopper marketing, collaborative approach, the journey of shopping and retail marketing.
Ensaios sobre shopper marketing, canais e neuromarketing. De interesse para profissionais de trade e shopper marketing, os textos apresentam a opinião e conceitos a respeito da aplicação da neurociência em marketing, bem como acerca do novo modelo de shopper marketing, da estratégia colaborativa, da jornada de compra e do marketing de varejo.
Essays about shopper marketing, channels and neuromarketing. For trade and shopper marketing professionals, these essays present beliefs and concepts about the application of neuroscience in marketing as well as about the new model of shopper marketing, collaborative approach, the journey of shopping and retail marketing.
Ensaios sobre shopper marketing, canais e neuromarketing. De interesse para profissionais de trade e shopper marketing, os textos apresentam a opinião e conceitos a respeito da aplicação da neurociência em marketing, bem como acerca do novo modelo de shopper marketing, da estratégia colaborativa, da jornada de compra e do marketing de varejo.
