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    Write Copy RIGHT: The Hackers Guide To Selling Your Product (English Edition)

    Por Thomas Morton

    Sobre

    You've missed a crucial step in launching your project; writing good copy!

    It's such a common mistake, particularly amongst technical founders, to leave the product website till last. Unloved landing pages, confusing prose and adroit articulation (clever language...) are among the main causes of a bad launch.

    So, before you press the big red button marked launch, read this book.

    I take you through the communication problem, common pitfalls and best practices. By the end you should be able to write copy RIGHT!
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