The LEET Indie Creator: Marketing an Indie Game (English Edition)

If you are interested in creating Indie games, then I’m going to leap to a big conclusion and assume that you are probably not interested in marketing. The two might even seem mutually exclusive to you. But unfortunately this is planet Earth, not planet Utopia, and in the 21st century, marketing is massively rampant—some would say out of control. Some people consider it a valuable service or imparting information or introducing people to goods and services that they want or need; others regard it as a necessary evil. But only an idiot would ignore it or not be bothered with it. This book covers several approaches to marketing your Indie game effectively so that you can get lots of exposure, and hopeful convert people into customers.