This book can also be purchased as part of:
•The Two-Page MBA: 5-in-1 The Marketing Major (9.99)
•The Two-Page MBA: 17-in-1 The Complete Collection (24.99)
The Two-Page MBA features key concepts from a top-ranked MBA program. The source material is 647 pages of original notes. Each book covers the best ideas from 1 course, condensed to 2 letter-sized pages (5-6 Kindle pages).
Each book is perfect for a:
•High-level introduction to a new topic
•Quick review of a familiar topic
•Personal reference library
The Two-Page MBA: Marketing Strategy includes:
•Market-Focused Strategy
•Market-Driven versus Market-Driving Strategies
•New Product Strategy
•Introducing New Products into a Mature Market
•Defensive Strategies
•Strategic Innovation
