Marketing Across Boundaries (1): MBA Marketing Essay (English Edition)

This essay received a distinction (A + Essay). This Essay will critically evaluate how a marketing model can assist Coca-Cola’s marketing managers’ decision making by determining the impact of changes in the marketing environment of the consumer market. This Essay will critically evaluate how a marketing model can assist Coca-Cola’s marketing managers’ decision-making by determining the impact of change in the marketing environment of the consumer market. According to Sharon Bailey (2014) Coca-Cola is the largest soft drinks maker in the world. There are many marketing models, but this discussion will focus on the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).