This essay received a distinction (A + Essay). This Essay will critically evaluate how a marketing model can assist Coca-Cola’s marketing managers’ decision making by determining the impact of changes in the marketing environment of the consumer market. This Essay will critically evaluate how a marketing model can assist Coca-Cola’s marketing managers’ decision-making by determining the impact of change in the marketing environment of the consumer market. According to Sharon Bailey (2014) Coca-Cola is the largest soft drinks maker in the world. There are many marketing models, but this discussion will focus on the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).
Marketing Across Boundaries (1): MBA Marketing Essay (English Edition)
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